Cookie Policy

Cookies are small text files stored on your device when you visit a website. Similar technologies include pixels, tags, scripts, local storage and identifiers that help websites operate, measure activity and improve performance.

Funding Bridge uses cookies and similar technologies to support core website functionality, understand how visitors use the website, measure conversions and improve the experience for South African businesses.

Funding Bridge may use the following categories of cookies:

• Necessary technologies that are required for the website and authentication flows to work.
• Analytics cookies that help us understand traffic, page performance and user journeys.
• Marketing cookies and pixels that help measure advertising performance and improve campaign relevance.
• Preference cookies that may remember choices such as cookie settings or interface preferences.

Where required by applicable privacy legislation, Funding Bridge requests consent before placing non-essential cookies or similar technologies.

Necessary technologies support core website functions such as page loading, security, session management, authentication, form protection and user preference storage.

These technologies are necessary for the website and services to operate. Disabling necessary cookies may prevent parts of the website or account-related functionality from working correctly.

The registry below is generated from Funding Bridge's first-party cookie registry. It is the single source of truth for technologies used by the website and is updated as providers change.

Analytics cookies help Funding Bridge understand how visitors use the website so we can improve content, navigation and performance.

Funding Bridge may use Google Analytics to understand website traffic, visitor behaviour, popular pages, conversions and overall website performance. Analytics data is used in aggregate to improve the website and user experience.

Funding Bridge may also use Microsoft Clarity to understand user interactions through tools such as heatmaps, session recordings and interaction analysis. Personal passwords and sensitive form information are never intentionally recorded.

Marketing cookies and pixels may help Funding Bridge measure the effectiveness of advertising and understand which campaigns lead to meaningful actions.

Meta Pixel may be used to measure the effectiveness of Facebook and Instagram advertising campaigns, including conversion measurement, remarketing and audience building.

LinkedIn Insight Tag may be used to measure LinkedIn campaign performance, understand business audience engagement and create professional remarketing audiences.

Google Ads Conversion Tracking may be used to measure whether advertising campaigns result in actions such as creating a Funding Bridge profile, submitting a funding request or contacting Funding Bridge.

Funding Bridge may use Google Tag Manager to manage website tags and scripts. Google Tag Manager itself does not collect personal information for Funding Bridge marketing or analytics reports, but it enables other services, such as analytics and advertising tags, to function.

Third-party services may set their own cookies or receive information when their tags are enabled. These providers may process information according to their own privacy notices, terms and controls.

The technologies currently planned for Funding Bridge include Google Tag Manager, Google Analytics, Meta Pixel, LinkedIn Insight Tag, Microsoft Clarity and Google Ads Conversion Tracking.

You can manage cookies in several ways:

• Accept cookies when a consent prompt is displayed.
• Reject non-essential cookies where a consent option is provided.
• Change browser settings to block or limit cookies.
• Clear stored cookies from your browser or device.

Disabling certain cookies may affect website functionality, authentication flows, remembered preferences, analytics accuracy or the relevance of advertising.

Funding Bridge requests consent before placing non-essential cookies where required by applicable privacy legislation. You can also use browser controls or third-party platform settings to manage how cookies and similar technologies are used.

Funding Bridge may update this Cookie Policy from time to time to reflect changes in our website, marketing activities, analytics tools, legal requirements or operational practices.

When we make changes, we will update the "Last Updated" date above. Continued use of the website after changes take effect means the updated Cookie Policy applies.

Questions about our Cookie Policy?

If you have any questions about how Funding Bridge uses cookies or similar technologies, please contact us:

privacy@fundingbridge.co.za